How Meyer Burger turned solar panels into a digital growth engine

Meyer Burger is a globally recognized manufacturer of high-performance solar modules. With international success came a growing problem: counterfeit panels entering the market.These fakes looked almost identical to the originals and often used similar serial numbers. Dealers, installers, and even Meyer Burger themselves couldn’t reliably tell the difference – putting brand trust and warranty systems at risk.But there was a second challenge: Once the product left the factory, Meyer Burger lost visibility.
‍
They couldn’t track where a specific module ended up, which distributor handled it, or who the end customer was.To address both the growing threat of counterfeits and the lack of transparency across the distribution chain, Meyer Burger needed a solution that would:

To solve both challenges – preventing counterfeits and regaining control over the distribution chain – Meyer Burger partnered with authentic.network to implement a smart authentication system integrated directly into the production line.Each solar panel is now secured with a tamper-proof, crypto-optical label, applied inline during manufacturing. The label is uniquely linked to a blockchain-verified identity and can be scanned with any smartphone – even offline – for instant authentication.

‍Designed for the real world, the labels are built to last:
They remain fully scannable and intact under extreme weather conditions - from heat and UV exposure to wind, cold, and moisture. No matter the environment, verification stays reliable throughout the panel's lifetime.

But the solution goes far beyond product protection.

As part of the rollout, a digital dealer registration system was introduced. Every verified partner can now register directly through the platform and appear on an interactive dealer map - complete with verified contact details and location.

This had a transformative effect: