Trust.
Verified.

How Chillington reconnected with customers through visible authenticity.

A trusted brand, nearly undone by fakes.
This is the story of how Chillington fought back - and won.

In 2023, Chillington Tool – a UK-based manufacturer of agricultural hand tools – faced a surge in counterfeit products across Africa, Asia, and Europe. Fake machetes and hoes, marked with the Chillington logo, were flooding the market. They looked real but broke quickly, leading to frustration, warranty claims, and a loss of trust in the brand.

Chillington needed more than traditional packaging or visual cues. They needed a way to prove authenticity at every step - from factory to field.

This is how they turned the tide: with tamper-proof labels, serialization, and blockchain authentication

πŸ” The challenge

βœ”οΈ The solution

Chillington products were being copied with alarming accuracy. Counterfeit machetes and hoes bearing their logo flooded african markets. These fake tools performed poorly, leading to frustrated customers and costly warranty claims - despite the fact that Chillington never produced them.

The damage was twofold: reputational harm and declining sales. Meanwhile, dealers hesitated to restock products they couldn't verify.

With no centralized tool tracking system in place, Chillington had limited insight into where products ended up or how they were being used. Fake goods diluted the brand's value and eroded confidence.
Chillington equipped every tool with a tamper-proof label that self-destructs when removed. Each label carries a unique, crypto-optical QR code linked to a serialized product identity – verifiable via the authentic.network mobile app.

Every scan is recorded on a secure blockchain ledger, providing proof of authenticity, traceability, and legal-grade data integrity.

The rollout included:

- Seamless production line integration
- Dealer training and scan onboarding
- Activation of digital warranties
- Social media tools to rebuild visibility and trust

Why it worked

Visible security: Customers instantly recognize the label as a mark of authenticity.
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‍Tamper-proof technology: The label cannot be transferred or duplicated.

‍Blockchain trust: Once written, data is immutable - ensuring proof of origin.
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‍Mobile-first design: Works anywhere, no app required.

The results

7 Mio
Products labeled worldwide
+ 6.000
New social media fans
78 %
Of products scanned after distribution
Chillington confirmed that the authentication rollout was well received by both dealers and end customers. In key markets, the solution helped rebuild trust, reduced counterfeit - related complaints, and made warranty registration easy and verifiable.

How the tool scan works

Watch how customers verify Chillington tools in seconds using the tamper-proof label and our mobile app.

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