Gray Market Prevention: The Hidden €11 Billion Opportunity Most Brands Miss

While brands focus on fighting fakes, a more profitable battle waits: the gray market. This silent revenue drain costs companies €11 billion annually through unauthorized distribution of authentic products. Discover how innovative "phygital" technology not only stops this revenue leakage but transforms product verification into powerful consumer engagement—all while delivering 300-700% ROI in year one. In just 30 days, you could turn your biggest distribution headache into your strongest competitive advantage. The question isn't whether you can afford this protection—it's whether you can afford to keep ignoring it.